Leatherhead (July 14, 2006) -- A WAP site that features the latest motorsport updates and driver tips, and allows visitors to download a range of exciting video clips and images directly on to their mobile phones, has been launched by Mobil 1. The site, another industry-first from Mobil, is essentially a condensed internet site specifically designed for the benefit of mobile phone users and reinforces the brand’s reputation for technology-based innovation and excellence.

Over 80 per cent of adults in this country now have a mobile phone and most modern mobiles can easily handle the sound and vision features taken for granted on conventional web sites. The Mobil 1 WAP site delivers these features seamlessly while providing Mobil with an innovative and interactive way to engage a very receptive audience.

Commenting on the launch, Mark Humphries, field marketing manager at ExxonMobil Lubricants and Specialties, says: “The Mobil 1 WAP site is an inspired way of tapping into people’s growing appetite for multi-media content they can enjoy on their mobile phones.

“The Mobil brand has always been synonymous with innovation. The Mobil 1 WAP site exemplifies our commitment to ensuring our customers are first to enjoy the benefits of cutting-edge technology.”

Mark plans to promote Mobil’s latest innovation with a campaign targeting High Street outlets around the UK. “The Mobil 1 WAP site is the first of its type in our industry,” he notes. “As well as entertaining and informing visitors, the site will help to communicate the proven strengths of the Mobil 1 brand to a generation raised on mobile technology.”

To access the Mobil 1 WAP site, simply text Mobil 1 to 60999. Texts are charged at standard network rates.