Our latest On the Run sites have been designed to meet the refreshment
needs of busy customers on the move. By the end of 2006, there were some 75
On the Run service stations in the UK, all offering a comfortable café
environment in which to enjoy a quality range of hot drinks, freshly prepared
snacks and friendly service.
By the end of 2007, all On
the Run service stations in the UK will be fitted with Pay at the Pump
technology, which should keep the lines of people waiting at the till to a
minimum. This is a key aspect of enhancing Esso's customer offer. Fuel-only
customers can fill up and leave quickly, and in-store queues will be reduced
for people who want to buy items from the shop. It is also a real bonus to
mums and dads who don't want to leave young children in their cars while they
pay inside.
Pay at the Pump was piloted at four service
stations around Surrey in the summer of 2006, and was rolled out to a further
ten sites around the south-east in early 2007. Feedback from customers has
been positive, and all On the Run sites in the UK will be upgraded
throughout 2007. Esso worked closely with its pump supplier who manufactures
the units, and the system was changed in response to customer needs a couple
of times before it was finalised.
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